NEWS RELEASE
Montreal, QC – January 31, 2025
Canada’s SWEETBEAST New Music Video Calls Out All The Superficial “Plastic People”
Debut Album “Illusions” Out Feb 21st, 2025
|
|
L-R – Eric Gorzynski – Vocals/Guitar, Alex Graham – Backup Vocals/Bass, Colton Schofield – Drums, John Hermary – Vocals/Guitar
Kelowna, BC, Canada’s SweetBeast has a new music video to share for the track “Plastic People” in the lead-up to their forthcoming debut album “Illusions” out late February 2025. This is the third single the band is revealing off the record to follow songs “Illusion” ft. Space Queen” and “Dream Eater”.
SweetBeast explains “Plastic People”:
“This track critiques the superficiality of modern society, particularly the harmful effects of social media on mental health. With lines like “effects and filters, digital weapons,” the song highlights how the endless stream of digitally altered images fuels feelings of inadequacy, especially in women. This cycle of comparison can lead to doom scrolling, depression, and even suicide, stripping away authenticity and turning people into hollow, “plastic” versions of themselves. By raising awareness of these devastating effects, the song encourages self-reflection and contrasts inner beauty with the hollowness of curated personas.”
Watch and listen to the music video for “Plastic People” at https://youtu.be/by6W1-pNhE8
Spotify – https://spoti.fi/3Q0p0GS
SweetBeast‘s first full-length “Illusions” is a sonic exploration of shifting realities, blending heavy, distorted riffs with introspective lyrics. It invites listeners to journey inward and outward, reflecting the complex relationship between mind, sound, and reality. The record leans heavily on low-tuned guitars, swirling effects, and a tight rhythm section that creates a dense, atmospheric sound. There’s a hypnotic groove throughout, with moments of psychedelic exploration, where riffs evolve into mind-bending progressions. The songs fluctuate between creative riffs and light, airy melodies that offer a contrast, pushing the boundaries of stoner rock.
“We believe our fans will really connect with our debut album. The mix of heavy, low-tuned guitars and melodic, psychedelic riffs captures the essence of our live performances, which our audience already loves. With this album and its singles, we’re aiming to give fans a fully immersive listening experience. We want them to feel transported by the deep, heavy grooves and layered, psychedelic soundscapes as if they’re on a journey through the mind or some otherworldly place. Each track is designed to pull the listener in with dynamic shifts, powerful riffs, and moments of reflection, creating a balance between intensity and space. We hope the singles offer a taste of this experience, sparking curiosity for the full album, which will be best enjoyed as a cohesive journey from start to finish. We’re excited to see how they embrace it.” adds the band.
Recommended for fans of Queens Of The Stone Age, All Them Witches, Kyuss, and Alice In Chains, SweetBeast‘s album “Illusions” is due out on February 21st, 2025 from Humalien Records, and will be available for pre-order at https://sweetbeastrock.bandcamp.com/
First Single – “Dream Eater” – https://youtu.be/ErLKQGlu8Qk
Digital – https://distrokid.com/hyperfollow/sweetbeast/dream-eater
Second Single – Music Video – Illusion ft. Space Queen – https://youtu.be/ApFf3TDSuf0
Digital – https://distrokid.com/hyperfollow/sweetbeast/illusion-feat-space-queen-single
|
|
Track Listing:
1. 70/30 – 7:57
2. Thunder – 4:01
3. Dream Eater – 5:29
4. Midnight – 4:38
5. Plastic People – 6:41
6. Illusion ft. Space Queen – 11:26
Album Length – 40:12
More info: SweetBeast.ca | Facebook.com/SweetBeastFuzz | Instagram.com/sweetbeastfuzz | Tiktok.com/@sweetbeastfuzz
-30-
“The record (Illusions) is characterized by heavy grooves, memorable licks, and catchy, heavy, doomy goodness. Any lovers of the groove will definitely be fans of this one.” – Decibel Magazine
“Grungy heavy rock with fuzzy psychedelic twists win the day in ‘Illusions’ (2025), tapping a similar vein to bands like Queens Of The Stone Age, Stone Temple Pilots, All Them Witches, Kyuss, and Alice In Chains. While standing distinctly on their own turf, SweetBeast dishes out addictive grooves and punchy lyrical moments.” – Doomed and Stoned
“How about some brand new heavy-duty stoner rock?! The new single “Dream Eater” from SweetBeast is pretty amazing. “Dream Eater” meanders and bubbles beneath the surface until erupting with a wicked heavy solo and then falls back to its broody state. All in all, it’s a psychedelic journey that you won’t want to miss” – WJOE – Findlay’s Home for Rock & Roll
“SweetBeast creates tunes akin to an acid trip in the 70s — ideal for headbanging and perfect for getting lost in.” – Kelowna Now
“Making their first appearance on stage in Vancouver after making the trek from Kelowna, something I always appreciate. Shows the band believes they have something more people need to hear and are willing to live the road life to spread their sound. With this confidence comes a great live show, exactly what we got last night. Still grooving in the stoner/psych rock vein, SB leaned into the psychedelic direction a little more. Some great damn rock songs in here lead by a great singer armed with a voice that fit the vibe/sound so well. Fuzz heavy guitars shredding away and more than a few great little solos gave this set its flavor. Got some heavy 70’s era psychedelic vibes with all the wonderful squeals and squeaks coming from them. Just beautiful. Far and away though, the sexiest part of this offering were those drums. With the drummer exuding confidence in their ability, they gave us a great set full of wonderful licks and fills. Always in command on each song they were a blast to watch, full of fun grooves to dance to.” – Elder God Productions (Live Review – RED GATE 22/11/03 – Vancouver)
Video Endorsement from Dave Catching (Queens of the Stone Age / Eagles of Death Metal / Rancho De La Luna recording studio): Dave Catching Intro For SweetBeast at Tune It Down Turn It Up 2020
“They have beautiful harmonies and great melodies, I can’t wait to get them down here to make the album they deserve to make and unleash it upon the world..” – Dave Catching
—
ASHER MEDIA RELATIONS
Jon Asher – Music Publicist
#.514.581.5780
jon[@]ashermediarelations[.]com
Facebook @AsherMediaRelations
Instagram @AsherMedia
Tweet @AsherMedia
ashermediarelations.com 
Comments
Trackbacks & Pingbacks
No incoming links found yet.