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“Asher Media Relations & Staff follow one rule and one rule only, that is getting artists the media attention that they deserve. By developing PR campaigns for image awareness and media support, AMR showcases & represents talented artists to all media outlets ranging from Print, Radio, Online & Television across Canada and beyond.

Understanding the struggles & hard work it takes as an artist AMR & staff are by your side making sure that your work is being seen and heard for its achievements using various media tools.”

What We Do:

Scope of Work

Design, Updating & Distribution of Media Kits to media contacts
•    Writing & Distribution of News Releases to media contacts & newswires
•    Networking on behalf of client
•    Contacting media for interviews, album reviews, airplay (FM/AM + Online), tour publicity

Media training & Consultation
• Media Follow ups
• Artist representation to media outlets

Deliverables

Image Awareness of Client
•    CD or Album Reviews
•    Media Interviews & Media coverage & presence such as features, spotlights, media mentions
•    Tour publicity for the following media:
– Print (Monthly, Weekly, Daily, Magazine)
– Radio (Campus airplay & Interview bookings) with RADIO CHARTING
– Television (Interview& Video Promo)
– Online PR (Zines, Informative Websites, Blogs, Podcasts, VideoCast

About AMR:

Jon Asher, known for being a regular fixture on the Montreal music scene, founded ASHER MEDIA RELATIONS in September 2007 to aid bands and labels in celebrating their headbanging tunes to the world. A former musician himself, and a McGill University graduate in public relations, Jon had his epiphany – to help out the struggling artists and help them gain the attention they need to support their music.

He has worked with a number of independent and established artists such as Annihilator, Gene Hoglan (Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts, Striker, Psychostick, Necronomicon, Helion Prime, Dire Peril, Lords of The Trident, Imonolith, Hibria, Mountain Dust, Kill Devil Hill ft. Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars (Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else Fails, Auroch, Fatality, Sanktuary, Mutank, Planet Eater, Vesperia, The Slyde along with being head of PR for Wacken Metal Battle Canada/USA, Armstrong Metal Fest, Loud As Hell MetalFest, Metalocalypstick Fest, Mad With Power Fest, Hyperspace Metal Festival, Decimate Metal Fest and many more. He has also guest lectured at McGill University on Music Publicity for the public relations program plus has spoken on panels for Alberta Music (Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop Explosion and mentoring sessions at SXSW (Austin, TX).

Experience:

Festivals (Current & Past):

420 Music & Arts Festival + Expo (Calgary, AB)

Armstrong Metal Fest (Armstrong, BC)

Black Mourning Light Fest (Edmonton, AB)

Days of The Dead Fest (Red Deer, AB)

Decimate MetalFest (Calgary, AB)

Farmageddon Open Air (Ryley, AB)

Loud As Hell Metal Fest (Drumheller, AB)

Metalocalypstick Fest (Lone Butte, BC)

Shredmonton Conference and Fest (Edmonton, AB)

Wacken Metal Battle Canada/ USA

YYC Music Awards (Calgary, AB)

Associations:

CARAS Member – The Canadian Academy of Recording Arts and Sciences

Guest Speaking Events:

How To Climb The Metal Ladder presented by Heavy Metal Music Association of Canada (2012)
Indie Week (Toronto) 2010/2014/2015
Noctis Fest (Calgary) 2010 / 2012/2013
Halifax Pop Explosion 2009
McGill University – Lecture on Music Publicity 2007/2008/2013/2015/2017/2018
Alberta Music (Calgary) – Lecture on Music Publicity – 2015
SXSW (Austin, TX) – PR Mentoring Session – 2016
ShrEdmonton (Edmonton, AB) – 2016

Charity Events:

Organizer – Blankfest Quebec – Clothing Fundraising Charity
(Proceeds go to Brewery Old Mission Homeless Shelter) – Montreal, QC

Promotions – Blankfest Calgary – Clothing Fundraising Charity
(Proceeds go to Mustard Seed Homeless Shelter) – Calgary, AB

Promotions – Blankfest Vancouver – Clothing Fundraiser Charity

(Proceeds go to Covenant House) – Vancouver, BC

About AMR

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