EPK – The Order of The Precious Blood – Cheaper But Will Do (2024)
Publicist – Jon Asher jon[@]ashermediarelations[.]com
“We think our fans will enjoy this new single. It combines a lot of elements that we are already known for, just pushed a little bit further. This song has been a part of our live set for a couple of months now and we’re excited to give our fans a recorded version that they can learn the words to and sing along with at shows, which is always awesome for us.
Get wrapped up in the chaotic emotion of the song. It moves from section to section fairly quickly and it’s also under 2 minutes, so ultimately we want to grab the attention of the audience in a very intense way for a short time and give them an experience they want to revisit again and again. Cheaper But Will Do takes you through a strange, abstract journey, even if it is a short one.” – The Order of The Precious Blood
For fans Converge, Alexisonfire, Every Time I Die, Code Orange, The Dillinger Escape Plan
Link Tree: https://linktr.ee/preciousblood | Instagram.com/preciousblood709 | Facebook.com/preciousblood709 | Youtube.com/@preciousblood709
Preciousblood709.bandcamp.com | Spotify
“From the rocky shores of St. John’s, Newfoundland and Labrador, Canada comes a blood ceremony, an unholy sacrament of the wicked riff. The Order of the Precious Blood congregates to bask in the red glow and immense power of heavy fucking metal” – Decibel Magazine
“I’m downright flabbergasted by the quality of this EP. I’ve come back to it time and time again. It’s got a distinct sound, it’s got variety, it’s got great songwriting, and top of the line production. If this is what The Order of the Precious Blood is starting out with then consider me a devout follower of the cult. I can’t wait to hear what these guys produce next. If you haven’t listened to this EP yet, do yourself a favour and get on that.” – HeavyNFLD
Show Dates:
April 19 – St John’s, NL – Peter Eastons – 19+ w/ Of The Black, Kaspam Cult, Killer 9000
April 20 – St John’s, NL – Gower Street United Church – All Ages
April 25 – Halifax, NS – Radstorm w/ Pavel Stroke, Thousand Knives, and Pale Ache
April 26 – Miramichi, NB – The Shred Shed w/ Ten Dollar Meat Bags and Ibex
April 27 – Moncton, NB – Xeroz w/ Yhorm, and Ibex
April 28 – Glace Bay, NB – The Bitten Moon Pub w/ Breakneck, Fear and Filth, and Great Value
May 2 – Charlottetown, P.E.I. – Charlottetown Beer Garden – ECMA Showcase
May 4 – Charlottetown, P.E.I. – Charlottetown Beer Garden – ECMA Showcase
[Download Single Cover | Download Single Lyrics]
Single Title: Cheaper But Will Do
Release Date: March 8, 2024
Label: Self-Release
Single Credits:
All songs performed by: The Order of The Precious Blood
All songs written by: The Order of the Precious Blood
Produced by: Krisjan Leslie & The Order of the Precious Blood
Mixed by: Krisjan Leslie
Mastered by: Krisjan Leslie
Single Artwork by: Datura AD
Single and Live Lineup:
Paul Brake – Lead Vocals
Ben Chapman-Smith – Bass
Cameron Legge – Guitar
Barry O’Keefe – Guitar
Adam Hearn – Drums
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About The Single Artwork
The artwork is an abstract art piece that depicts the hallucinatory world of chaos and darkness that is discussed in the lyrics of the song Cheaper But Will Do. A hooded skeletal figure offering you an unknown object or substance, as you walk closer to accept the offer, the figure’s face becomes a terrifying kaleidoscope spinning around you.
About The Single (LYRICALLY & MUSICALLY):
Musically the song is equal parts lightning fast hardcore punk and searing noisy dissonance, with aggressive emotive vocals that spew venom straight to the listeners face. The lyrics describe a bleak landscape where we must all purchase our own versions of the “drugs” that are cheaper than we would like, but nonetheless, they will have to do. After dragging the listener through the darkness, the lyrics challenge you to “maintain existence now”.
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STORY ANGLES
1. The Order of the Precious Blood attempts to build a world that incorporates music, but with other esoteric elements that border on cult-like. The Order of the Precious Blood have been known to pass out pamphlets at their shows with subject matter regarding the evolution of human consciousness and the mysteries of the universe.
2. The Order of the Precious Blood has been known to reach their fans by way of analog viral marketing. They have left clues and prizes in the form of secret “drops” that may happen at other shows or local businesses or even left in public places. Prizes or clues can range from free cover or merchandise for dedicated fans, or creepy mystery items.
3. When The Order of the Precious Blood filmed their “Bastard! Rejoice! Live in the Basement” video which is available on the bands instagram, they filmed it in their old rehearsal space where singer Paul Brake used to live. Paul went to his local Wal-Mart and purchased every set of black curtains they had in stock for the set of the video, and returned them after they were finished. Some unsuspecting people have curtains that were used in our video hanging in their home. Also a great way to save money!
4. The Order of the Precious Blood have worked with local horror movie production company Grind Mind and have participated in their yearly film festival two years in a row. They have left secret drops at this festival, have performed at the opening ceremony, and have had spooky viral marketing appear in the programs handed out over the weekend festival.
5. The Order of the Precious Blood have made a habit of taking promotional pictures in various abandoned places in Newfoundland. From abandoned pig farms to abandoned hospitals, they make an effort to bring the element of horror by taking you inside these often spooky places.
FUN FACTS
1. Nominated for a MusicNL local award for Loud Artist of the Year, and are scheduled to showcase at the ECMA week in PEI in May 2024.
2. The Order of the Precious Blood have handed out pamphlets and what they called “hymn books” that were DIY printed with the bands lyrics for their set as a way to engage with their audience.
3. Paul’s old band RocketRocketShip had played with Barry and Adam’s old band Release the Hounds many times in the past, and Release the Hounds even beat RocketRocketShip in a battle of the bands.
L-R – Cameron Legge (Guitar) Ben Chapman-Smith (Bass), Paul Brake (Vocals), Adam Hearn (Drums) Barry O’Keefe (Guitar)
Photo Cred – Matthew Myler Photography
Precious Blood’s frenetic style can best be described as a horror movie come to life: relentless, punishing and claustrophobic, wielding a jagged dissonance while incorporating an unexpected brew of experimental and pop songwriting techniques. The Order of The Precious Blood is a blackened hardcore punk band comprised of frontman Paul Brake (RocketRocketShip, Wastecase), guitarists Cameron Legge (Slowpoke, Anoxia) and Barry O’Keefe (Release the Hounds), bassist Ben Chapman-Smith (Slowpoke, Head Loss) and drummer Adam Hearn (Release the Hounds, Faster Than Felix).
More Info:
THE ORDER OF THE PRECIOUS BLOOD or ‘PRECIOUS BLOOD’ are a blackened punk band from St. John’s, NL that has been quickly amassing followers across Newfoundland and across the Maritimes.
The group launched in OCT ‘22 with a SOLD-OUT debut ‘BLOOD CEREMONY’ in their hometown and has quickly risen to the top of the local heavy music scene through careful marketing and strategic growth. Their first EP ‘I No Longer WIsh For Salvation’ (Release date: June 16, 2023) earned the group a NOMINATION for 2023 MUSICNL LOUD ARTIST OF THE YEAR (to be awarded Oct 21).
PRECIOUS BLOOD is unique in their ability to engage fans by creating lore around the group which plays on themes of cults, religions, and mysticism. Their ‘Augmented Reality’ marketing campaigns use touchpoints like cryptic posters, burner phone lines, item drops, and tracts/pamphlets which blur the lines between truth and fiction for their followers and act as worldbuilding tools.
Fans of PRECIOUS BLOOD are HIGHLY ENGAGED and enjoy attending frequent LIVE SHOWS, purchasing high quality and limited edition MERCHANDISE, and CONNECTING ON SOCIAL MEDIA. The band frequently partners with local businesses and brands to offer PROMOTIONS and GIVEAWAYS at their shows and on social media.
The group has already undertaken an ATLANTIC CANADIAN TOUR in AUG ‘23 with funding support from MusicNL. They have supported touring bands coming to NL like Diner Drugs (NB) and will be performing in the west coast of NL in fall 2023 with Pale Ache thanks to a separate grant from MusicNL.
Over the next year, THE ORDER OF THE PRECIOUS BLOOD will continue to deepen the audience experience through SOUND RECORDING, MUSIC VIDEOS, PR CAMPAIGNS, LIVE SHOWS/TOURING, AUGMENTED REALITY MARKETING, and SHOWCASING at MusicNL Week 2023 and ECMA 2024.
Discography:
2024 – Cheaper But Will Do – Single
2023 – I No Longer Wish For Salvation – EP
Shared Stage with: Diner Drugs, Pale Ache, Anthesis, Baited, Smoke Signals
Tours and Festivals:
2023 – I No Longer Wish For Salvation Atlantic Tour
August 13th – St John’s NL all ages
August 18th – Charlottetown PEI
August 19th – Saint John NB
August 20th – Bathurst NB
August 23rd, Fredericton NB
August 24th – Halifax NS All Ages
August 25th – Halifax NS
August 26th – Halifax NS all ages skatepark show
August 27th – St John’s NL Skate or Don’t comp
September 9th PB Homecoming show
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