NEWS RELEASE
Montreal, QC – June 30, 2022
New Music Video! Finnish Alt-Metallers AS I MAY Unleash Their Inner “Traitor” + EU Tour Dates w/ SEMBLANT
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Finland’s As I May are revealing another killer tune with a music video on the eve of their European tour with Brazil’s Semblant (dates listed below). Hard-hitting guitar riffs and pop-hit vocal melody grace “Traitor” is a song with a hook so big that it will haunt you for days. “Traitor” is an evolutionary track for As I May. The soundscape is different than their previous songs, as it emphasizes more on vocal power and synths. The guitars have a different place than before and are paired well with bass and drums. This song carves As I May‘s new sound to come on future releases.
Directed by Kimmo Pulliainen, the music video for “Traitor” was shot at As I May‘s rehearsal place, which is an old military bomb shelter. The band’s concept was to have cyberpunk feeling to compliment the use of synth on the single. Starring in the video as the character of “Milana” is band friend Leevis along with all the light work and atmosphere planned by the band’s own light engineer Mikko Harju.
Watch “Traitor” at https://youtu.be/UOINgX5eXRE
As I May is:
Lasse Hiltunen – Vocals, Guitars
Jani Valhola – Guitars, Vocals
Tipi Nokelainen – Vocals, Bass
Leevi Räsänen – Drums
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Upcoming shows:
5.7 Sieburg, Kubana
6.7 Weinheim, Cafe Central
7.7 Wetzikon, (Zürich) Hall of fame
8.7 Bochum, Palast
9.7 Rotterdam, Baroeg
10.7 Antwerpen, Zappa
11.7 London, Underworld
12.7 Paris, Petit Bain
13.7 Lyon, Rock & Eat
15.7 Lisboa, RCA Club
16.7 Porto, Hardclub
17.7 Pontevedra, Sala Rebullon
18.7 Madrid, Rockville
19.7 Barcelona, Bovedo
20.7 Montpellier, Secret Place
21.7 Milano, Slaughter Club
22.7 Munich, Backstage
23.7 Ubach Palenberg, Rockfabrik
24.7 Bratislava, Randal Club
25.7 Berlin, Badehaus
20.8 Naestved Metalfest
For more info:
https://asimay.com
https://www.facebook.com/asimay.official
https://www.instagram.com/asimay_official
About:
AS I MAY is creating fresh melodic metalcore that stands out from the scene with creativity, authenticity, and first of all emotionality. The band was formed in 2016 in Mikkeli, Finland. Their first album My Own Creations was released in 2019 (Rockshots Records, Spiritual Beast “Japan”). The album has been streamed well over a million times. European Tour and Big Festivals were booked after the album. When Covid came, the band used the time well to write their sophomore album “Karu” released on Target Music Group’. The band’s new 2022 single “Traitor” was produced, mixed, and mastered by Rami Nykänen. It’s a preview to their third album with him to be released in 2023. Last year, AS I MAY performed at one of the biggest festivals in Finland, “Kuopio-Rock”. For July 2022, As I May will join SEMBLANT’s first European tour along with festivals in Europe.
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ASHER MEDIA RELATIONS
Jon Asher – Music Publicist
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