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NEWS RELEASE
Montreal, QC – August 26, 2016
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For fans of Billy Talent, Finger Eleven, Our Lady Peace
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UFORIA Reveal New Video ‘Fight or Flight’ Directed By James Black of Finger Eleven
New EP Out Now!
Show Dates:
Sept 9 – Toronto, ON – Rose and Crown
Sept 17 – Kingston, ON – K-Rock 105.7FM Cruise w/ Finger Eleven
Oct 21 – Toronto, ON – Horseshoe Tavern w/ XPrime, Secret Broadcast
Oct 28 – Toronto, ON – Rose and Crown
L-R: Julien Bigras – Drums, Michael Ursini – Vocals/Guitar, Daniel Salij – Bass, Adam Brik – Guitar
Photo Credit: Megan Ursini
Toronto, ON’s rock ensemble UFORIA have released their new music video directed by Finger Eleven guitarist James Black for their track ‘Fight or Flight’. The song is the title track off the band’s latest EP released on July 15th to follow their fan-funded full length 2015’s ‘Transmutation’ and 2012’s debut EP ‘Imagining’.
“We had the luck and honour of having our single “Fight or Flight” played at the Blue Jays games all summer and felt that there was a great enough demand to release a music video. Working with James and Rich was a pleasure and we’re really proud of what we’ve accomplished. This is for the fans and the people ready to face their fears.” comments vocalist / guitarist Michael Ursini.
To watch ‘Fight or Flight’, please visit the following link: https://www.youtube.com/watch?v=gTPdWn8-XQg
James Black is also not the only Finger Eleven connection to the band as ‘Fight or Flight’ was produced plus co-written with drummer Steve Molella and can be heard at the following full stream link: https://soundcloud.com/uforiaband/sets/uforia-breakout-tracks
EP available on iTunes here.
BIO:
What began as a solo project for Michael Ursini (Singer/Songwriter/Rhythm Guitar) has morphed into Uforia, a talented four-piece hard rock band that has released three EPs since 2012. Based in Toronto and influenced by Billy Talent, Incubus, Finger Eleven and Our Lady Peace, among others, the group also consists of Adam Brik (Lead Guitar), Daniel Salij (Bass) and Julien Bigras (Drums).
Uforia’s third EP is the high energy Fight or Flight, featuring five songs all produced by and co-written with Steve Molella (Finger Eleven). “Steve has had a massive influence on myself and Uforia,” says Ursini. “He worked his butt off to make each song reach its maximum potential. I’ve learned more about songwriting and recording in the last year than ever before because of his talent and energy.”
The aggressive and riff-laden title track (which is also the lead single) is about the struggle of making difficult decisions. “It was originally conceived after Adam hit a tree and dislocated his thumb in a snowboarding fall,” explains Ursini. “He was in so much pain and didn’t feel he could wait to be rescued. In that moment he made the choice to get himself down the mountain and seek the medical attention he needed.”
The EP continues with “Radiation”, a warning that ecological change is inevitable and we must embrace it and evolve in order to survive. “Wake Me” is about the struggle to wake up and escape the darkness of a dream world, while “Overthrow” encourages listeners to be patient and to take control of their own destiny when the moment is right. The EP closer “Is Anybody Living” is a track about facing your fears, particularly the fear of change.
Uforia’s previous releases include the debut EP Imagining (2012) and the fan-funded follow-up Transmutation (2015). The band has won a number of contests including the Hard Rock Rising Canada contest (2013), the opportunity to open for hometown heroes Billy Talent (2014) and the Jack Daniel’s Supporting Act contest (2016). “Fight or Flight” made the Alan Cross top 11 chart May 13, 2016 and is being played at Rogers Centre during the Blue Jays games.
For more info, please visit http://uforiamusic.ca.
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Jon Asher – Music Publicist
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