Uforia – Fight or Flight (2016)
Release Date: July 15, 2016
Contact: PR Rep – Jon Asher – ashermedia(@)gmail.com
For fans of Billy Talent, Finger Eleven, Our Lady Peace
“This title track (Fight or Flight), in all of its gritty and tenacious swagger, smacks you in the face and demands to be listened to.” – Canadian Beats
“packing a powerful punch with no filler” – Some Kind of Media
“Uforia have released a tight collection of excellent songs and with the re-appearance of other Canadian guitar acts like Billy Talent and the aforementioned Finger Eleven into the mix we could be in for a renaissance in Canadian rock music.” – The Green Room Podcast
“I must say that this band definitely picked a great name for itself. We all know the definition of Euphoria; a feeling or state of intense excitement or happiness. This is exactly how the band portrayed themselves on stage. I was impressed by their stage presence….I see a bright future for this young talented group of musicians. They have great supporters and music mentors on their side. Please check them out when they come to a city near you.” – Concert Addicts
“It’s hard to fake understanding and desire. You get it or you don’t, you want it or you don’t. Uforia definitely has it.” – Steve Molella (Finger Eleven)
• Album and Live Band Line Up: Michael Ursini, Adam Brik, Daniel Salij, Julien Bigras
2016 – Fight or Flight – EP
2015 – Transmutation – EP
2012 – Imagining – EP
Photo Credit – Melissa Aquino
What began as a solo project for Michael Ursini (Singer/Songwriter/Rhythm Guitar) has morphed into Uforia, a talented four-piece hard rock band that has released three EPs since 2012. Based in Toronto and influenced by Billy Talent, Incubus, Finger Eleven and Our Lady Peace, among others, the group also consists of Adam Brik (Lead Guitar), Daniel Salij (Bass) and Dylan Piercey (Drums).
Uforia’s third EP is the high energy Fight or Flight, featuring five songs all produced by and co-written with Steve Molella (Finger Eleven). “Steve has had a massive influence on myself and Uforia,” says Ursini. “He worked his butt off to make each song reach its maximum potential. I’ve learned more about songwriting and recording in the last year than ever before because of his talent and energy.”
The aggressive and riff-laden title track (which is also the lead single) is about the struggle of making difficult decisions. “It was originally conceived after Adam hit a tree and dislocated his thumb in a snowboarding fall,” explains Ursini. “He was in so much pain and didn’t feel he could wait to be rescued. In that moment he made the choice to get himself down the mountain and seek the medical attention he needed.”
The EP continues with “Radiation”, a warning that ecological change is inevitable and we must embrace it and evolve in order to survive. “Wake Me” is about the struggle to wake up and escape the darkness of a dream world, while “Overthrow” encourages listeners to be patient and to take control of their own destiny when the moment is right. The EP closer “Is Anybody Living” is a track about facing your fears, particularly the fear of change.
Uforia’s previous releases include the debut EP Imagining (2012) and the fan-funded follow-up Transmutation (2015). The band has won a number of contests including the Hard Rock Rising Canada contest (2013), the opportunity to open for hometown heroes Billy Talent (2014) and the Jack Daniel’s Supporting Act contest (2016). “Fight or Flight” was played regularly at Rogers Centre during the Blue Jays games throughout the 2016 season. It ranked #4 on the best songs of 2016 at CJIM Montreal’s Rock Station and 91X in Belleville. Oshawa’s 94.9 The Rock FM featured Fight or Flight (EP) on the Best of Generation Next 2016.
Shared the stage with:
Billy Talent and James Black (Finger Eleven)
Tours & Festivals:
2016 – Woodbridge Ribfest, Youth Day Global, Southern Ontario Tour (Ongoing Weekends)
2015 – Woodbridge Ribfest, Youth Day Global,
2014 – Rock the Coliseum, Toronto, Kingston, Ottawa (mini tour).
- Uforia made the Alan Cross top 11 list May 13, 2016, and had the second most added song to active rock radio behind Blink 182.
- Jack Daniel’s funded Uforia’s radio tracking campaign with Mike Rice & RPM Promotion.