NEWS RELEASE
Montreal, QC – October 16, 2025
JULIET RUIN Channels Psychological Rebellion in Explosive New Video “Reactance Theory”
New EP “Regime” Out Oct 24th
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L-R – Wesley Rands, Kent Geislinger, Jess Fleming, Jesse Bauman
Phot Credit – Brittany Lealand
Canadian metal outfit Juliet Ruin has dropped their electrifying second single and music video “Reactance Theory,” off their upcoming EP “Regime,” set to release November 7, 2025. Known for their genre-fluid blend of chunky riffs, soaring melodies, and emotionally raw lyricism, Juliet Ruin is back with what may be their most collaborative and high-energy track to date.
“Reactance Theory” explores the psychological concept coined by Jack Brehm, which explains why people resist threats to their personal freedom. The song dives into the dopamine-fueled impulses that drive rebellion, wrapped in a belted, catchy vocal performance that came together in a moment of serendipity. Vocalist Jess Fleming mistook the verses for the chorus during the writing process, resulting in a track that’s relentlessly energetic from start to finish.
“This song came together with a lot of input from each member. Wes brought in the initial hook guitar lead, and we built it piece by piece. It’s probably one of the most collaboratively written songs we’ve ever done,” says the band.
The accompanying music video amplifies the song’s themes with visceral visuals and dynamic performance shots, capturing the band’s signature live energy and studio-tight execution.
Formed in 2015, Edmonton, AB’s Juliet Ruin has steadily carved out a space in the modern metal scene with a sound described in five words: chunky, groovy, pretty, powerful, and catchy. Drawing influence from Spiritbox, Jinjer, Scion, and Alexisonfire, the band continues to evolve, growing heavier, more technical, and more emotionally resonant with each release.
Their upcoming EP “Regime” is a five-track journey through vulnerability, empowerment, and social reflection. From the introspective depths of “Chrysalis” and “Poems by a Poltergeist” to the explosive title track “Regime,” the EP balances brutal breakdowns with pop-infused melodies and unfiltered emotion. The artwork, created by Feen Murray, uses abstract imagery of skulls and hearts to reflect the tension between emotionality and overthinking.
“This EP is everyone’s favorite so far. We’ve struck a good balance between our heaviest subject matter and our most vulnerable moments,” the band shares.
Juliet Ruin’s writing process is deeply collaborative, with guitarists crafting riffs and Jess shaping them into emotionally raw songs drawn from her personal journals. Live, the band delivers a high-octane performance that rivals their studio recordings, with Jess’s vocals standing out for their precision and passion.
Fans can catch Juliet Ruin live at their upcoming release shows, featuring guest bassist Dale Myroniuk (Dahlmers Realm, Breaking the Silent). With “Regime,” Juliet Ruin continues to push boundaries, offering catharsis through crushing riffs and soaring choruses.
Watch the music video for “Reactance Theory” via its premiere on IDIOTEQ HERE.
Add Single to your Spotify playlist (Oct 17th) – https://open.spotify.com/artist/54QrxuOJkvabZgah6SA4qv
EP pre-order (out Oct 24th) – https://julietruin.bandcamp.com/
Previous Single:
Lyric Video – “Poems By a Poltergeist” – https://youtu.be/rmvQVzNkMmY
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Track Listing:
1. Reactance Theory (4:03)
2. Chrysalis (4:01)
3. Poems By a Poltergeist (3:02)
4. The Art of Being Wise (4:09)
5. Regime (5:02)
EP Length: 20:18
EP Credits:
Performed and Written by Juliet Ruin
Produced by Juliet Ruin and Diego Fernandez
Mixed and Mastered: Oracle Recording Studios
Artwork by: Feen Murray
SOCAN member
Canadian content
Album Line-Up:
Jess Fleming – Vocals
Kent Geislinger – Guitar, Bass
Wesley Rands – Guitar
Jesse Bauman – Drums
Live Line-Up
Jess Fleming – Vocals
Kent Geislinger – Guitar
Wesley Rands – Guitar
Jesse Bauman – Drums
Dale Myroniuk – Bass
More info:
https://www.facebook.com/julietruinband
https://www.instagram.com/julietruin
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“If you are a fan of the likes of JINJER, INFECTED RAIN, THE AGONIST and BUTCHER BABIES then the “Dark Water” E.P is one for you to check out. The E.P opens with the title track “Dark Water” as a ferocious riff creeps in as the rhythm section sounds away. From then the band are now in full swing as the very haunting sounding vocals coming in. The song leads to a sing along chorus with a cool lead line afterwards. When the breakdown hits the vocals add a sort of dreamy feel to it until the guitar solo sections kick in. Great way to start things off.” 8/10 – Metal Temple (2023 – Dark Water EP)
““Dark Water” by JULIET RUIN is a great listen and one I really enjoyed. From listening the vocals have a lot of range as Jess goes from hauntingly clean to aggressive death growls. The band has a very modern sound that is filled with great riffing and killer grooves. The songs here are great and you can hear their influences at times too. This is a band that, from listening to this, sounds like they need to be experienced in a live setting and I would love to hear more from them in the future.” – Metal Temple (2023 – Dark Water EP)
“As mentioned, Juliet Ruin is not a stranger to attention and praise and can expect a lot more with Dark Water. It is their most striking offering yet and with the new evolution in the band’s already potent sound, surely the first step to greater things.” – The RingMaster Review (2023 – Dark Water EP)
“Bang your heads to the new EP by this amazing Canadian Modern Metal crew, reflecting a turn to darker sounds and grittier vocals while still preserving the spirit of what makes the band who they are.” – The Headbanging Moose (2023 – Dark Water EP)
“Bloody love it! One of the best EPs I’ve heard this year so far. ” – Ever Metal (2023 – Dark Water EP)
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